Microsoft Launches Multi-Format Campaigns for Audience Ads

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Microsoft Launches Multi-Format Campaigns for Audience Ads

In a significant move to streamline ad management, Microsoft Ads has introduced multi-format campaigns for Audience ads. This innovative feature allows advertisers to combine native, display, and online video ads into a single campaign, simplifying the process and enhancing efficiency.

Simplifying Ad Management

Following the successful blueprint of Performance Max campaigns, Microsoft Ads has launched this multi-format campaign feature to integrate various ad formats seamlessly. Advertisers now have the flexibility to create one cohesive campaign, rather than setting up separate ones for each format. This new approach is designed to save time and effort while maximizing reach.

Benefits of Multi-Format Campaigns

The multi-format campaigns offer several advantages:

• Cohesive Campaign Management: Advertisers need only one campaign to manage different ad formats across display, native, and video, streamlining the process significantly.
• Easier Budget Management: Budgets can now be managed and optimized across different formats within a single campaign, ensuring efficient allocation of resources.
• Continued Flexibility: While the new feature offers an integrated approach, the option to create separate campaigns for different ad formats remains available, providing flexibility according to specific goals.

How to Set Up a Multi-Format Campaign

To utilize multi-format campaigns, advertisers need to select a campaign objective, such as:

• Driving conversions

• Generating leads

• Building brand awareness.

Next, you’ll select “Audience” as the type of campaign.

When setting up a campaign, you have the flexibility to choose from various ad formats. Depending on your available assets and specific objectives, you can opt for just one format or include all three types: native, display, and video ads. This allows you to tailor your campaign to best meet your advertising goals and resources.

Once you’ve set up your initial ad format, you’ll need to scroll to the bottom of the page. There, you can choose either to “continue” with the process or select “Save and create another ad” if you wish to add more ad formats within the same campaign.

Advertisers have the option to incorporate one or all three formats, based on their assets and goals. Following the creation of ad formats, the usual steps like:

• Targets and locations,

• Budgets and bid strategies

• Ad group settings are completed.

Driving Results with Cohesive Campaigns

This update underscores Microsoft Ads’ commitment to evolving its platform to meet modern advertisers’ needs. By offering a streamlined, flexible solution for combining ad formats, Microsoft makes it easier for advertisers to reach their target audiences across diverse channels without the complexity of managing multiple campaigns. This feature is particularly beneficial for advertisers with smaller budgets who wish to utilize Audience ads without setting up three different campaigns.

For those looking to maximize efficiency and deliver cohesive messaging across native, display, and video ads, multi-format campaigns provide an innovative and effective solution.

Enhanced Strategies for Business Growth

Given the transformative power of AI in search dynamics, businesses must adopt proactive measures to harness the benefits. Enhancing blog content, which is currently the most engaging format for LLM-driven traffic, can help maintain visibility. Furthermore, integrating advanced CRO techniques can turn these engagements into tangible business results. As product pages are currently less visible in AI search results, businesses should consider innovative ways to boost their presence and improve user journeys.

Tracking AI-Driven Traffic

Previsible’s free Looker Studio dashboard offers a robust tool for monitoring AI-driven traffic. By selecting a Google Analytics 4 (GA4) account and defining a date range, businesses can visualize organic and LLM sessions, track traffic trends over time, and compare performance across different LLMs. The dashboard provides detailed insights into landing pages that attract the most LLM traffic, along with engagement metrics like average time on page. These insights can guide strategic adjustments to content and marketing approaches, ensuring businesses remain competitive in an evolving digital landscape.

Looking Forward

As multi-format campaigns become the default selection for new Audience ads campaigns globally, advertisers are encouraged to explore this feature. The flexibility and streamlined management it offers can drive better results and more efficient use of advertising budgets.

Will you be giving multi-format campaigns a try in 2025? The future of ad management looks promising with Microsoft’s latest innovation.

By embracing multi-format campaigns, advertisers can look forward to a more cohesive and efficient way to manage their ad strategies, ultimately driving better results and maximizing their reach. This update reflects Microsoft’s ongoing commitment to providing advertisers with cutting-edge tools that meet the evolving demands of the digital advertising landscape.

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