Martech Scholars

Marketing & Tech News Blog

Analytics

4 min read

Supercharged Marketing Analytics: GA4 Gets Smarter and More Unified

June 27, 2024 Aubrey Bernard

Google Enhances GA4 with AI Insights and Cross-Channel Reporting As the July 1, 2024, shutdown date for Universal Analytics (UA)...

OpenAI Introduces 1-800-ChatGPT: Phone and WhatsApp Access to AI

December 20, 2024 Aubrey Bernard

WPForms Plugin Vulnerability Exposes 6 Million Sites to Risk – Urgent Update Required

December 10, 2024 Avery Chapman

Google CEO Predicts Profound Changes to Search by 2025

December 10, 2024 Aubrey Bernard

WordPress Welcomes New Executive Director Amid Ammenuste Controversy

October 10, 2024 Avery Chapman

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