Martech Scholars

Marketing & Tech News Blog

Analytics

4 min read

Supercharged Marketing Analytics: GA4 Gets Smarter and More Unified

June 27, 2024 Aubrey Bernard

Google Enhances GA4 with AI Insights and Cross-Channel Reporting As the July 1, 2024, shutdown date for Universal Analytics (UA)...

WordPress Welcomes New Executive Director Amid Ammenuste Controversy

October 10, 2024 Avery Chapman

Meta Unveils New Video and AI Features at Advertising Week

October 10, 2024 Sigourney Fletcher

Google’s New Integration: A Game-Changer for Amazon MCF Retailers

October 10, 2024 Melchior Chadwick

Microsoft Ads Rolls Out Copilot Updates for Greater Campaign Efficiency

October 10, 2024 Melchior Chadwick

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