Martech Scholars

Marketing & Tech News Blog

Performance

5 min read

Microsoft Advertising Introduces Brand Lists for Performance Max Campaigns

July 19, 2024 Sigourney Fletcher

Redmond, Washington – Microsoft Advertising has announced a new feature, 'brand lists', for its Performance Max (PMax) campaigns. Designed to...

WordPress Welcomes New Executive Director Amid Ammenuste Controversy

October 10, 2024 Avery Chapman

Meta Unveils New Video and AI Features at Advertising Week

October 10, 2024 Sigourney Fletcher

Google’s New Integration: A Game-Changer for Amazon MCF Retailers

October 10, 2024 Melchior Chadwick

Microsoft Ads Rolls Out Copilot Updates for Greater Campaign Efficiency

October 10, 2024 Melchior Chadwick

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