Martech Scholars

Marketing & Tech News Blog

Personas

7 min read

The Science of Buyer Personas: Transforming Customer Insights into Marketing Success

November 3, 2024 Content Writing Intern

Source: Freepik_Free Vector _ Hand drawn innovation concept What Is a Buyer Persona? A buyer persona is a comprehensive, semi-fictional...

WordPress Welcomes New Executive Director Amid Ammenuste Controversy

October 10, 2024 Avery Chapman

Meta Unveils New Video and AI Features at Advertising Week

October 10, 2024 Sigourney Fletcher

Google’s New Integration: A Game-Changer for Amazon MCF Retailers

October 10, 2024 Melchior Chadwick

Microsoft Ads Rolls Out Copilot Updates for Greater Campaign Efficiency

October 10, 2024 Melchior Chadwick

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